Finds buying conversations
It listens for problems your product solves, not just your brand name, and ranks threads by intent.
r/SaaS: “Tool to run marketing solo?”
X: “Any AI that does SEO + social?”
LinkedIn: “Hiring our first marketer…”
Reply agent
Be in every conversation your buyers start.
The Reply agent finds people asking for what you sell on X, Reddit and LinkedIn and drafts helpful, non-spammy replies. You approve each one before it posts.
- Free to start
- Learns your brand from your URL
- Nothing ships without your OK
Approval feed · northwind.app
3 waitingReply agent · 2m ago
High-intent thread on r/SaaS
r/SaaS · u/solo_ops · 3h
What do you use to run marketing when you're a team of two?
We're two engineers. Product is good, nobody knows it exists. Hiring a marketer isn't in the budget yet…
64 upvotes · 31 comments
Drafted reply
Been there. What moved the needle for us: pick one channel you can show up in every week, write down the 10 questions customers ask on calls and answer each one publicly. Boring, but it compounds. (Disclosure: I run Northwind, happy to share our checklist.)
Posting as u/maya_northwind · follows r/SaaS rules
SkipEditApprove
X: “any AI that does SEO + social?”
Needs approvalLinkedIn reply posted
12 likesMetrics the Reply agent moves
Qualified threads
High-intent conversations found.
Reply engagement
Upvotes, likes and follow-up questions.
Referral traffic
Visits from communities to your site.
Signups from social
Trials that started in a thread.
What it does
Four jobs the Reply agent does every week.
The Reply agent works from your site, your data and your brand voice, then brings finished work to your feed.
Drafts replies that help first
Answers the actual question, mentions you only when it fits and follows each community's rules.
Helpful answer, then soft mention
Subreddit rules checked
No links where links get removed
Tracks every mention
Brand and competitor mentions land in one place, with sentiment and a suggested response.
12 mentions this week
2 complaints need a reply
Competitor praised in r/startups
Knows when to stay quiet
Low-intent, heated or off-topic threads are skipped. Quality over volume keeps your accounts healthy.
Skipped: flame war
Skipped: 3-year-old thread
Rate limit: 5 replies/day/account
You stay in control
Nothing public happens without your OK.
Approve, edit or skip in the BuzzBomb feed or right inside Slack. Every edit teaches the Reply agent how you like things done.
Always asks first
- Posting any reply
- Direct messages
- Replying from a personal account
Runs on its own
- Listening for threads
- Scoring intent
- Drafting replies
- Mention tracking
Approval rules · Reply agent
Posting any replyAsk meAutomatic
Direct messagesAsk meAutomatic
Replying from a personal accountAsk meAutomatic
Listening for threadsAsk meAutomatic
Scoring intentAsk meAutomatic
Full audit log of every action and approval
Works with the tools you already use
- X
- Hacker News
- Slack
An example week
What the Reply agent ships in five days.
- Mon
18 threads found, 6 high intent
- Tue
4 replies approved and posted
- Wed
Complaint flagged for founder
- Thu
Reddit reply: 42 upvotes
- Fri
Community digest to Slack
Works well with
All agents →FAQs
Common questions about the Reply agent.
Will it spam communities?
No. It drafts a small number of high-intent replies, follows subreddit rules and nothing posts without your approval.
Which account does it post from?
Whichever you connect: a brand account or your personal one. You choose per platform.
Can I edit a reply before it posts?
Yes. Approve, edit or skip each draft from the feed or directly in Slack.
Does it reply to DMs?
It can draft DM responses, but they always need approval and are off by default.
Put the Reply agent to work.
Paste your URL. It learns your brand and brings its first work to your feed today.