Repurposes what you already have
Every changelog entry, blog post and case study becomes a set of channel-native drafts.
1 blog post → 5 LinkedIn posts
Changelog → launch thread
Case study → customer quote cards
Content agent
One launch in. A week of posts out.
The Content agent turns product updates, blog posts and customer wins into posts for LinkedIn, X and your newsletter, written in your voice and scheduled for when your audience is online.
- Free to start
- Learns your brand from your URL
- Nothing ships without your OK
Approval feed · northwind.app
3 waitingContent agent · 2m ago
5 posts drafted from “Northwind v2 is live”
Maya Chen
Founder at Northwind · Draft
We shipped v2 today. The short version: setup went from 40 minutes to 4.
Three things we learned rebuilding onboarding from scratch:
1. Nobody reads the tooltip. Put the answer in the empty state.
2. … see more
LinkedInX thread · 6 postsNewsletter
LinkedIn · Tue 9:10am, when your audience is online
SkipEditApprove
X thread: 7 lessons from v2
Needs approvalCustomer win: Brightpath
Fri 11:00Metrics the Content agent moves
Posting cadence
Consistent output without a writer.
Engagement rate
Reactions, replies and reposts per post.
Profile visits
Traffic from posts to your profile.
Site sessions
Clicks from social into your product.
What it does
Four jobs the Content agent does every week.
The Content agent works from your site, your data and your brand voice, then brings finished work to your feed.
Writes in your voice
It studies your site and past posts, then keeps a style guide you can edit: tone, banned words, emoji rules.
Tone: direct, a little dry
Never: “game-changer”, “unlock”
Sign-off: first name only
Plans the calendar
A weekly plan balances launches, education and proof so your feed never goes quiet.
Mon: product tip
Wed: founder story
Fri: customer win
Learns what lands
Engagement feeds back into the next week's drafts. Formats that work get more airtime.
Carousels: 2.3x avg reach
Questions outperform statements
Best slot: Tue 9:10am
You stay in control
Nothing public happens without your OK.
Approve, edit or skip in the BuzzBomb feed or right inside Slack. Every edit teaches the Content agent how you like things done.
Always asks first
- Publishing any post
- Sending a newsletter
- Posting from a personal profile
Runs on its own
- Drafting posts
- Building the calendar
- Pulling engagement data
Approval rules · Content agent
Publishing any postAsk meAutomatic
Sending a newsletterAsk meAutomatic
Posting from a personal profileAsk meAutomatic
Drafting postsAsk meAutomatic
Building the calendarAsk meAutomatic
Full audit log of every action and approval
Works with the tools you already use
- X
- Beehiiv
- Substack
- Notion
- Google Docs
- Slack
An example week
What the Content agent ships in five days.
- Mon
Weekly plan: 6 posts, 1 newsletter
- Tue
LinkedIn: launch recap
- Wed
X thread: 7 lessons from v2
- Thu
Newsletter draft for review
- Fri
Customer win post
Works well with
All agents →FAQs
Common questions about the Content agent.
Can it post from my personal LinkedIn?
Yes, once you connect your profile. Personal-profile posts always need your approval.
How does it learn my voice?
It reads your site, blog and recent posts and writes a style guide you can edit. Every edit you make in the feed teaches it further.
Does it make images too?
It pairs with the Creative agent, which generates on-brand images and short videos for posts that need them.
Can I change the schedule?
Yes. Drag posts in the calendar or tell the AI CMO in chat, like “no posts on Fridays”.
Put the Content agent to work.
Paste your URL. It learns your brand and brings its first work to your feed today.