Watches every change
Pricing pages, homepages, changelogs, job posts and ad libraries are checked daily.
Acme: Pro plan $49 → $59
Loop: new “AI assistant” page
Relay: 4 new sales hires
Competitor agent
Know what competitors ship before your customers do.
The Competitor agent watches competitor sites, pricing, launches, ads and reviews, then tells you what changed, why it matters and what to do about it.
- Free to start
- Learns your brand from your URL
- Nothing ships without your OK
Approval feed · northwind.app
3 waitingCompetitor agent · 2m ago
Acme raised Pro pricing by 20%
Before
$49/mo
Now
$59/mo
Why it matters: your Pro plan is now 17% cheaper with the same seat limit. Acme users on G2 already mention price as a top complaint.
SEO agent drafts an “Acme alternative” page
Outbound agent emails 38 known Acme users
Detected 2h ago on acme.com/pricing
SkipEditApprove
Loop launched an “AI assistant” page
Low urgencyBattlecard updated: Relay
UpdatedMetrics the Competitor agent moves
Reaction time
Days from their launch to your response.
Win rate
Deals won against named competitors.
Comparison traffic
Visits to “vs” and alternative pages.
Coverage
Competitors tracked, daily.
What it does
Four jobs the Competitor agent does every week.
The Competitor agent works from your site, your data and your brand voice, then brings finished work to your feed.
Explains why it matters
Each change comes with context: who it affects, how it compares to you and whether to act.
Your Pro plan is now 17% cheaper
Their new page targets your top keyword
Low urgency: cosmetic redesign
Proposes a response
Hands the right agent a play: a comparison page, a post, an ad or a sales email.
SEO: “Acme alternative” page
Content: pricing post
Outbound: note to Acme users
Keeps battlecards fresh
Living one-pagers on each competitor for sales and founders, updated as things change.
Strengths / weaknesses
Pricing table
Top review complaints
You stay in control
Nothing public happens without your OK.
Approve, edit or skip in the BuzzBomb feed or right inside Slack. Every edit teaches the Competitor agent how you like things done.
Always asks first
- Publishing a comparison page
- Any public response
- Sharing battlecards externally
Runs on its own
- Monitoring competitors
- Change alerts
- Updating battlecards
Approval rules · Competitor agent
Publishing a comparison pageAsk meAutomatic
Any public responseAsk meAutomatic
Sharing battlecards externallyAsk meAutomatic
Monitoring competitorsAsk meAutomatic
Change alertsAsk meAutomatic
Full audit log of every action and approval
Works with the tools you already use
- Public websites
- Ad libraries
- G2 reviews
- Product Hunt
- Notion
- Slack
An example week
What the Competitor agent ships in five days.
- Mon
Digest: 7 changes across 4 rivals
- Tue
Pricing alert: Acme +20%
- Wed
Play: “Acme alternative” page
- Thu
Battlecard updated: Loop
- Fri
Ad library scan: 12 new ads
Works well with
All agents →FAQs
Common questions about the Competitor agent.
How do I pick competitors?
It suggests them from your site and search results. You can add or remove any in one click.
Does it use private data?
No. It only watches public sources: websites, changelogs, job boards, review sites and ad libraries.
How often does it check?
Daily for most sources and hourly for pricing pages you mark as important.
Can my sales team see battlecards?
Yes. Share read-only battlecards with your team or push them to Notion.
Put the Competitor agent to work.
Paste your URL. It learns your brand and brings its first work to your feed today.