Catches waste early
Ads with rising CPA or falling CTR are flagged the day they drift, with the fix attached.
“Blue hero v2”: CPA $84 vs $31 target
Audience overlap: 38%
Frequency 6.2 on retargeting
Ads agent
Every ad dollar watched, every day.
The Ads agent monitors your campaigns, catches wasted spend early and proposes budget shifts, new audiences and fresh creative. It never changes spend without your OK.
- Free to start
- Learns your brand from your URL
- Nothing ships without your OK
Approval feed · northwind.app
3 waitingAds agent · 2m ago
Shift $40/day to “Founder UGC”
AdCPABudget
Blue hero v2$84$60 → $20
Founder UGC$27$50 → $90
“Blue hero v2” CPA over 7 days vs $31 target · Expected: +11 trials/week at the same spend
Meta Ads · Prospecting campaign · daily cap $180
SkipEditApprove
Pause retargeting ad set (frequency 6.2)
Needs approvalWeekly ROAS report · 3.1x
Sent to SlackMetrics the Ads agent moves
Cost per acquisition
Kept under your target.
Return on ad spend
Revenue per dollar spent.
Wasted spend
Budget on ads that don't convert.
Time to react
Hours, not weeks, to catch drift.
What it does
Four jobs the Ads agent does every week.
The Ads agent works from your site, your data and your brand voice, then brings finished work to your feed.
Moves budget to winners
Proposes exact budget changes between ad sets and campaigns, with the expected impact.
−$40/day from Awareness
+$40/day to Founder UGC
Est. +11 trials/week
Drafts new campaigns
Builds campaigns from your goals: audiences, copy, creative from the Creative agent and tracking.
Search: competitor terms
LinkedIn: Heads of Growth, 11–200
UTMs and conversion events set
Reports in plain English
A weekly summary of what you spent, what it returned and what it will change next.
Spend $2,140 · ROAS 3.1
Best ad: “Paste your URL”
Next: test 2 new hooks
You stay in control
Nothing public happens without your OK.
Approve, edit or skip in the BuzzBomb feed or right inside Slack. Every edit teaches the Ads agent how you like things done.
Always asks first
- Changing budgets or bids
- Launching or pausing a campaign
- New audiences
Runs on its own
- Monitoring performance
- Anomaly alerts
- Weekly reports
- Drafting campaigns
Approval rules · Ads agent
Changing budgets or bidsAsk meAutomatic
Launching or pausing a campaignAsk meAutomatic
New audiencesAsk meAutomatic
Monitoring performanceAsk meAutomatic
Anomaly alertsAsk meAutomatic
Full audit log of every action and approval
Works with the tools you already use
- Meta Ads
- Google Ads
- LinkedIn Ads
- X Ads
- Google Analytics
- Stripe
- Slack
An example week
What the Ads agent ships in five days.
- Mon
Alert: CPA spike on Meta
- Tue
Budget shift proposal
- Wed
New search campaign draft
- Thu
Creative refresh brief
- Fri
Weekly ROAS report
Works well with
All agents →FAQs
Common questions about the Ads agent.
Can it spend money without me?
No. Budget, bid and campaign changes always wait for your approval. You can also set hard daily and monthly caps.
Which ad platforms are supported?
Meta, Google, LinkedIn and X. It reads performance from each and proposes changes in one feed.
Does it need conversion tracking?
It works best with conversions set up. If they're missing, the first thing it proposes is the tracking fix.
What if I don't run ads yet?
It drafts a starter campaign with a small test budget and explains the plan before anything launches.
Put the Ads agent to work.
Paste your URL. It learns your brand and brings its first work to your feed today.